Informatics Publishing Limited

S. C. Sivasundaram Anushan ¹, S. Selvabaskar ¹, R. Alamelu ¹

Affiliations
1 School of Management, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN

Abstract

Objectives: To identify the factors those contribute and curtail people from online shopping and to verify whether the online shopping behaviors of rural people and urban people vary. Methods/Analysis: Descriptive research design was used; the primary data was collected from 320 samples from rural and urban areas of Trichy district using a structured questionnaire with the help of snow ball sampling method. The data was analyzed using descriptive statistics, one way Analysis of Variance and Factor analysis. Findings: Delivery on door steps was the top ranked and multitasking abilities was the lowest ranked contributing variable towards online shopping. The factors contributing towards online shopping were door delivery and frequent purchase loyalty bonus; purchase time saving and easy payment; easy cancellation and replacement guarantee services; exclusive new product launches; product comparison possibilities; return of goods; service quality and access to international products and product review option for users. Lack of real shopping experience was the top ranked and products are not boxed was the lowest ranked curtailing variable towards online shopping. The factors curtailing online shopping were absence of real shopping experience; delay in replacement and re-fund and lack of privacy; expired products and late product delivery; out of stock and inaccessible to illiterates; poor warranty service and pirated products; mismatch between ordered and received products and poor delivery and high shipping charges. Applications/Improvements: The uniqueness of the study is that it finds that the E-enabled people from rural and urban areas do not vary in their on line shopping behaviors.

Keywords

ANOVA, Descriptive Statistics, E-Commerce, Factor Analysis, Online Shopping.

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S. C. Sivasundaram Anushan ¹, P. Anbarasu ¹, A. Naveen Jose Antony ¹, K. Selva Pandi ¹

Affiliations
1 School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN

Abstract

Objectives: To know the opinion about possibilities of Make in India program and to study the awareness of Logistics, Quality Management and Production Planning and control concepts among respondents. Methods/Analysis: Descriptive research design was used. The primary data was collected from Urban and Rural areas around Thanjavur city from 390 respondents using structured questionnaire adopting simple random sampling technique. The data was analyzed using descriptive statistics, one-way Analysis of variance and Multiple Regression. Findings: Only 31.53 % of the respondents believe it is possible to make in India. This shows that the study respondents feel that it is impossible to make in India with the present knowledge about the modern manufacturing concepts. Adequate knowledge about the concepts of Logistics Quality Management and Production planning and Control were not found among the respondents. The respondents were also not much aware about the adoption of production concepts in the Indian manufacturing industries. The study revealed that there is no significant difference in the knowledge about the manufacturing concepts between the Rural and Urban people. Applications/Improvements: The novelty lies in estimation of Make in India Possibilities from the awareness towards Production Planning and Control, Logistics and Quality concepts by building Multiple regression model.

Keywords

Logistics, Make in India, Multiple Regression, One-way ANOVA, PPC, Quality Concepts.

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L. Tharak Ram Singh ¹, S. C. Sivasundaram Anushan ¹

Affiliations
1 School of Management, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN

Abstract

Background/Objectives: Advertising is one of the promotional tools for marketers. Marketers are spending huge money on advertisement worldwide. Celebrity endorsement plays a primitive role in advertising. Celebrity endorsement creates some impact on the buying decision of any customer. In India celebrities from cinema industry and sports are endorsing various products. Methods/Statistical Analysis: Iimportance of celebrity in urban and rural purchase of various advertisements for goods and service was studied. 555 people from various walks of life from Karnataka were included in primary data collection on particular produces and service about the various advertisements endorsed by Bollywood and sports stars, the analysis performed by descriptive statistics, percentage analysis, mean, standard deviation, one-way ANOVA, and Multiple Regression. Findings: The result reviles that celebrity endorsement is indeed useful to brand recall and sales of goods and services. In India, Celebrities play a vital role in the Ad industry and create both positive as well as negative impacts on various walks of life. Applications/Improvements: The results reveal that Celebrity can make remember few products, which indicate the perception about the public this can be encouraged by the advertiser to attract. As the industry is continuously growing the advertiser has to update cordially.

Keywords

Advertisement, Celebrity, Celebrity Endorsement, Rural, Urban.

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